chairman & creative director, Frost
Vince Frost runs an internationally focused creative ideas studio of 30 people, Frost*, from Sydney Australia.He is an Executive Committee member of D&AD (Design and Art Directors, London), a member of the AGI (Alliance Graphique Internationale, switzerland) and an Honorary Fellow of the IsTD (International society of Typographic Designers, London). Awards have included D&AD silvers, golds from the New York society of Publication Designers, gongs from the New York and the Tokyo Art Directors’ Clubs and awards from the society of Environmental Graphic Design.In the early 90’s he became Pentagram London’s youngest Associate Director, before setting up his own London studio, Frost* Design. In 2004, lured by the lifestyle, Frost made the move to Sydney where he continues to work with global clients. More than just a graphic designer, Frost’s approach is based on the philosophy that his studio must work to create ‘inspiring ideas to life’.Frost’s innovative use of photography and striking typography has been applied to a huge variety of work in Australia and abroad. Clients have included the award winning Zembla magazine (Uk), the serpentine Gallery (Uk), the V&A (Uk), National Gallery of Victoria (AU), the state Library of New south Wales (AU), The Independent newspaper (Uk), Woolworths (south Africa), Qantas (AU), the City of Sydney, the Opera House (AU), Donna Hay (AU), Phaidon publishers (Uk) Fraser’s Property (AU), the University of Technology, Sydney and Tourism Northern Territory (AU) amongst many others. In 2006, a retrospective of Frost’s work exhibited at the Sydney Opera House, which included the publication of a 500-page book, Frost*(sorry trees). He was selected as one of the Creative Directors for ‘Abundant Australia’, the Australian exhibition at the 11th International Venice Architecture Biennale in Italy in 2008. And in 2010, Frost was named as one of the 100 most influential people in Sydney by Sydney Morning Herald’s The (Sydney) Magazine.
Vince’s Creative3 Talk:
Inspiring ideas to life…
Start a conversation… That’s how one company came to design a 1,000-page Indian cookbook while re-branding an Australian city, rolling out airport signage for a national airline and creating a digital presence for an internationally-renowned conductor. Everyone has a story. Everyone has a message to share. No matter where you are in the world, Frost* can help tell yours. It’s a virtuous circle. The diversity of Frost* clients enriches us, gives us insight into what people want, what they like, how they feel. At work, rest or play, people – you, us, everybody – are looking for meaning, for creativity. We’re all looking for a connection. You have a story to tell. We love telling stories. Let’s start