Rebekah Campbell

CEO, Possie.com

Rebekah Campbell is a music industry entrepreneur. At the age of 19, she organised a music festival to raise awareness of New Zealand’s youth suicide epidemic resulting in Wellington’s largest youth contemporary music event. Two years later, Rebekah moved to Sydney to work for Grant Thomas Management and within three months signed the band George. Not long after, George hit Number 1 on the ARIA Album chart and sold over 200,000 copies of their debut album Polyserena. In 2002, Rebekah opened her own management company ‘Scorpio Music’ and signed the youthful brothers of Evermore. Scorpio grew to become one of Australia’s most successful management companies and represented artists such as Lisa Mitchell, Operator Please, Amy Meredith and Matt Corby. Whilst promoting a tour for Evermore, Rebekah conceived the Posse.com concept. Rebekah enlisted fans to help sell tickets to the band’s shows, offering them a commission for their efforts. The concept was so successful that Rebekah decided to build a network of promoting fans online and raised over $2 million from investors to kick-start the business. The current version of Posse.com was launched in August 2010 with content from Moshtix, OzTix, Ticketmaster and iTunes. In the month of February, 8,000 Australian music fans shifted over $165,000 in concert tickets. Later this year, Posse will launch a platform to cater for other types of products such as retail, sports and travel and will open offices in the UK and USA.