Kate Symons

Head of Customer Strategy, Bupa Australia

Kate has over ten years’ experience as a Customer Experience Design expert. She has worked on both the agency and client side at some of Australia’s most reputable organisations. She has lead teams to define best practice Human Centred Design approaches and operationalising them to drive better customer and business outcomes.

Customer Services Design

Jared and Kate will share the key to understanding customers’ emotional and behavioural drivers and how you can create effective design solutions that are all part of one brand.