2016 Creative3 Program

Creative3 Forum

The 2016 program will take you through the full cycle from new idea generation and business development, by offering insights on how harnessing creativity and innovation can accelerate your business success.

The Creative³ Forum brings together the brightest minds from across the globe, empowering the next wave of entrepreneurs, while the Creative³ Pitch is designed to connect creative industries ventures with investors.

22 September, 2016

Session 1-2


7:30 - 9:00 | Sky Room

Creative³ Pitch

Registration opens

08.30 | Boulevard Foyer

Creative³ Forum

Creative3 Welcome

9.30 - 10.10 | Boulevard Room

Creative³ Forum

Acknowledgement of Traditional Owners, official opening  by The Right Honourable, the Lord Mayor of Brisbane, Councillor Graham Quirk and introduction to the day.

Anna Reeves // That Startup Show

The UX of VR: The critical importance of designing human-first VR experiences

10.10 - 10.30 | Boulevard Room

Creative³ Forum

VR is a powerful tool in first person storytelling. Empathy is the fundamental ingredient that will ensure that technology augments us and raises us to new heights rather than degrades us leading us into the depths of the underworld.


How to sell the future to investors

10.40 - 11.10 | Boulevard Room

Creative³ Forum

Media analysts say the future is already here—it’s just not evenly distributed. So how do startup founders convince investors like our panel’s seasoned investors; Steve Baxter, ‘Shark’ on Shark Tank and Paul Bennetts, Investment Director at AirTree Ventures to fund disruptive creative led startups but with unproven business models? Paul Bennetts will moderate a lively discussion to put this to the test reviewing both sides of a deal featuring entrepreneurs Niall McCarthy, Founder of Zova, Lindsay Stewart, Founder of Stringr and Ran Heimann, Founder, Haystack who have all recently raised over $1M in capital in their startups.

Morning tea

11.10 - 11.30 | Boulevard Foyer

Creative³ Forum

Hamish Jolly // Shark Mitigation

Avoiding the sharks – scaling a design led innovation company from concept to ASX

11.30 - 11.55 | Boulevard Room

Creative³ Forum

How do you float a sustainable business without losing the shirt off your back? Hamish Jolly applied science to commercial innovation and designed a shark-proof wetsuit solution to keep the sharks at bay.


11.55 - 12.20 | Boulevard Room

Creative³ Forum

The future of fashion is all online or is it? This interactive panel will discuss the future of the global fashion industry, trends and impacts, data analytics and the evolution of business and investment models. Moderated by Anna Rooke, CEO of QUT CEA with Paul Zahra, Global Retail Advisor, Jess Wilson, Founder of Stashd and Danielle Lewis, Founder of Scrunch will provide key insights for fashion tech led entrepreneurs.

Chris Smith // Area360

Bottling creativity for investment

12.25 - 1.00 | Boulevard Room

Creative³ Forum

Creatives are often perceived as bad at pitching for investment. Chris recognises that most creative entrepreneurs often have a hard time pitching to investors: what investors are looking for is not exactly the way creatives think, so it’s about ‘productising creativity’ and moving away from a service model to create truly scalable global companies.


1.00 - 2.00 | Boulevard Foyer

Creative³ Forum

22 September, 2016

Session 3-4

Roger Ein // Bidchat

Interactive live streaming - the new virtual workplace

2.00 - 2.30 | Boulevard Room

Creative³ Forum

Live streaming has decentralised content, but has not yet given content creators a clear path to monetisation. Roger, with a little help from the Carver Twins (best known in Australia for their time on Desperate Housewives), will demonstrate how interactive live streaming has opened up a new medium for content creators to work virtually.

Panel // Disruptive change-makers

Future predictions in creative tech + raising capital

2.30 - 3.00 | Boulevard Room

Creative³ Forum


Disruption, innovation, and agility are usually the buzz words for entrepreneurial and startup communities. Putting into practice a disruptive business model takes passion, dedication, and a clear vision to translate your idea into reality. Hear perspectives from our panel of young change-makers who are at the forefront of creative tech working on new innovations in the startup, design, digital, content and photography industries. Mark Pesce will moderate this session with Kristen Souvlis, Co-founder, Like a Photon Creative, Tim Jones, Co-founder, Travelshoot and Alex Naghavi, Creative Director, Josephmark.

Lindsay Stewart // Stringr

Reshaping the future of broadcast journalism

3.00 - 3.30 | Boulevard Room

Creative³ Forum

Having worked for USA’s major broadcasters, Lindsay saw a new market for tapping into democratised news via the active participation of Citizen Journalism. The ripple effects of this will be felt across the pond and beyond.

Ryan Lee // SmartStudy

Scaling in Asia: How video content + animation is powering the tech revolution

3.30 - 4.00 | Boulevard Room

Creative³ Forum

SmartStudy is one of Asia’s fastest growing edutainment companies. Ryan will share his perspective on video and animation’s increasing power and how attracting investment in Korea and China has been a pathway to expanding across global markets. Disruption and content is king in the land of the emperors.

Afternoon tea

4.00 - 4.30 | Boulevard Foyer

Creative³ Forum

Ben Britten // Mighty Games

Game-changers unite! Digital creatives disrupting the way games are bought, made & sold

4.30 - 5.00 | Boulevard Room

Creative³ Forum

The video games industry continues to outperform Hollywood globally. How is it possible to make any money in this industry when games are increasingly given away for free and we must support them with monthly updates for years? How do 15 people at Mighty Games compete with billion dollar companies with teams of hundreds? Ben will explain how to make money from a free product and how Mighty Games uses technology to leverage its creative process.

Bethany Koby // Technology Will Save Us

Starting, growing, learning + building a creative tech business on a mission

5.00 - 5.30 | Boulevard Room

Creative³ Forum

Bethany started her business at her kitchen table. Driven by the desire to inspire kids and empower parents to support their kids’ learning through technology, Bethany and her co-founder Daniel have grown their team to 28 who cater to creative kids in more than 97 countries and counting. Bethany’s session will focus on how she managed this whilst holding true to her original mission.

Creative³ closing remarks

5.30 - 5.45 | Boulevard Room

Creative³ Forum

Networking event

5.45 - 8.30 | Sky room

Creative³ Forum

The program is subject to change. All speakers and sessions are updated as changes occur.

History of Creative3

For over 6 years we've been running Creative3

In April 2010, CEA initiated and hosted the first Creative3 to showcase the importance of creative industries as a driver of the Australian economy and the differing pathways to commercial success. Today, the creative industries is valued at US$2.25 trillion globally and more than $35 billion to Australian GDP.

Since launch, over 85 thought leaders and entrepreneurs have presented new models of creative business innovation to more than 1,500 delegates.

Creative3 is now Australia’s largest conference for creative entrepreneurs. At heart, Creative3 is about providing innovators, business leaders and entrepreneurs with the insights to succeed in scaling their business.