This year our panel of speakers flew in from across the world to join the conversation, right in the heart of Brisbane. They spoke about many of the challenges creative tech entrepreneurs face, including investment, growth and product development, and looked at current trends and future forecasts for solutions.
The key takeaways from the day showcased the potential we have to harness creativity in the development of successful, global enterprises.
William Bao Bean delivered a brutally honest speech on why Australian startups shouldn’t be so quick to expand into China. Unlike the scores of advice seen on business sites advising startups to tap into the Asian market, William suggested that it’s best for businesses to steer clear from markets they don’t understand and would have trouble breaking into.
“I can’t drive a car. I’m terrible with faces and this is my first keynote”
A naturally charismatic speaker, you’d find it hard to believe that Creative3 is Gretta’s first speaking engagement. Enamouring the audience from the get-go, Gretta’s fast-talking (‘I just have a lot to say!’) and expressive powerpoints were as informative as they were engaging.
Gretta spoke about her success starting five companies in five years and the failures she experienced along the way (including losing a million dollars in tea!).
Let’s talk sales! Sure, there are masses of resources, platforms, tips and tricks out there to help you get that sale, however how do you create scale at the same time as improving sales? It is called CCS, aka Customer Centric Selling. If you want to build long-term, better customer relationships where your consumer is at the forefront of everything you do, then a Customer-Centric organisation is key.
Please join Andy Farquharson, Sales Architect at Winning by Design who will talk about a Customer-Centric approach in business. Andy has helped 170+ B2B SaaS companies across the world to design scalable sales plans and trained their team to execute with a customer-centric approach to sales.
With an engineering approach and startup mentality, they put the science into selling with established processes and regularly evolve those processes to meet the ever-changing landscape.
As the 2018 winners of the competition, Creatively Squared Founders Ruth Stephensen and Scott Thomas will now go to represent Australia and pitch to some of Europe’s biggest VCs at the Creative Business Cup From there they will continue on to take part in the world-renowned Virgin StartUp mini accelerator
in Copenhagen, Denmark, as part of the Global Entrepreneurship Week (17-21 November) StepUp, in London, where they will be surrounded by 25 leading entrepreneurs from around the world.
“Awesome day at Creative3. So many great speakers. Anyone in the creative space shouldn’t miss the next one.” Food Bling
“Terrific day at Creative3, great to have such brilliant speakers in Brisbane to talk about creative tech.” Richard Gardiner
“Amazing work Creative3, fantastic event, great speakers, good crowd and invaluable insights.” Majella Edwards
“What a fantastic event, fantastic speakers, relevant topics and fun tech to play with, thanks!” Josie Harris
In April 2010, CEA initiated and hosted the first Creative3 to showcase the importance of creative industries as a driver of the Australian economy and the differing pathways to commercial success. Today, the creative industries is valued at US$2.25 trillion globally and more than $35 billion to Australian GDP.
Since launch, over 85 thought leaders and entrepreneurs have presented new models of creative business innovation to more than 1,500 delegates.
Creative3 is now Australia’s largest conference for creative entrepreneurs. At heart, Creative3 is about providing innovators, business leaders and entrepreneurs with the insights to succeed in scaling their business.