With creative industries now contributing $90 billion annually to the Australian economy, Creative3 celebrates the innovation happening in this sector. This year our panel of speakers flew in from across the world and around Australia to join the conversation. They spoke about many of the challenges creative-tech entrepreneurs face, including investment, growth and product development, and looked at current trends and future forecasts for solutions. Relive the highlights.
The 2016 edition of Creative3 came after Australia was named as the number one country on The Global Creativity Index (GCI). The index is calculated by technology, talent and tolerance metrics, and our speakers touched on all of these themes and more. The key takeaways from the day showcased the potential we have to harness creativity in the development of successful, global enterprises.
VR is a powerful tool in first person storytelling. Empathy is the fundamental ingredient that will ensure that technology augments us and raises us to new heights rather than degrades us leading us into the depths of the underworld.
Creatives are often perceived as bad at pitching for investment. Chris recognises that most creative entrepreneurs often have a hard time pitching to investors: what investors are looking for is not exactly the way creatives think, so it’s about ‘productising creativity’ and moving away from a service model to create truly scalable global companies.
QUT Creative Enterprise Australia (CEA) were proud to partner with the YouTube and Queensland Government, to deliver the Create Queensland initiative in partnership with QUT, Griffith University, Screen Queensland and TIQ. Queensland-based YouTube creators with 5K+ channel subscribers were invited to join the International YouTube Creator Visit which focused on the future of kids’ content.
The session brought together YouTube experts, producers, content creators and industry partners to collaborate through interactive sessions and panel discussions. The session was led by Creative3 keynote speaker, Ryan Lee, Co-founder of PINKFONG, the #1 highest grossing educational content on mobile in 109 countries, with 100 million downloads.
The Creative3 Pitch, Australia’s only platform to connect investors with creative startups, included seasoned investors from Signal Ventures, AirTree Ventures, Blue Sky Capital, One Ventures and CEA’s Startup Fund. Four shortlisted creative startups were invited to pitch at the event, including custom swimwear designers Kini Swimwear, mobile music streaming app, Muru Music, social media app, Storyboard and online custom fashion startup Citizen Wolf.
As winner of the event, Darren Tonkin – Storyboard creator, got the chance to pitch to some of Europe’s biggest venture capitalists, representing Australia at the Creative Business Cup in Copenhagen, Denmark, which was held during Global Entrepreneurship Week from 17 to 21 November.
Following the forum, Creative3 continued the connections at the networking session, held in the Sky Room Lounge. To fuel the conversation, our attendees were treated to a range of canapes and beverages, overlooking the Brisbane city skyline, complimented by the stunning Wheel of Brisbane.
In 2016, Creative3 received solid media coverage to the value of more than $500,000 with interviews and features in News.com.au, The Australian, The Daily Telegraph, Startup Daily, StartupSmart and Australian Anthill.
Social media activity was strong as #Creative3 became the top trending hashtag on Twitter Australia for the duration of the pitch and forum, reaching 462,669 users with 4,163,156 timeline deliveries, 2,021 tweets and 260 contributors.
In April 2010, CEA initiated and hosted the first Creative3 to showcase the importance of creative industries as a driver of the Australian economy and the differing pathways to commercial success. Today, the creative industries is valued at US$2.25 trillion globally and more than $35 billion to Australian GDP.
Since launch, over 85 thought leaders and entrepreneurs have presented new models of creative business innovation to more than 1,500 delegates.
Creative3 is now Australia’s largest conference for creative entrepreneurs. At heart, Creative3 is about providing innovators, business leaders and entrepreneurs with the insights to succeed in scaling their business.