Creative3 2015

CEA established Creative3 six years ago in order to equip business leaders with the latest thinking on new technology, business tools, creative intelligence, industry insights and design-led innovation. Creative3 2015 featured presentations from leading creative entrepreneurs and thought leaders from around the world, to explore innovation in creativity, investment and enterprise.

2015: start, grow, scale, connect

Accelerating creative business

In 2015 we celebrated Australia’s first place ranking out of 139 nations in the Global Creativity Index. The index is a measure for advanced economic growth, competitiveness and sustainable prosperity, ranking nations worldwide on “three Ts” as measures of economic development — talent, technology, and tolerance.

Our focus in 2015 was showcasing the talent, technology and tolerance of game changers and innovative thinkers to start, grow and scale their venture globally. Innovative approaches to business creativity, raising capital, design led business models and building leadership capacity were key areas of focus across the Forum and Masterclass.

Another sell-out event, #creative3 was also the top trending hashtag on Twitter in Australia for the duration of the event.

The Global Creativity Index 2015

Creative3 Forum 2015

creativity x investment x enterprise

In 2015, the Creative3 Forum focused on new pathways for business success, collaboration and insights in raising capital for new frontier creative businesses. In particular, we looked at how to ‘sell the future’ when reviewing disruptive business models and securing capital in fields spanning quantum computing, augmented reality, wearable tech, customised fashion and entertainment.

Read more about the Creative3 Forum


Speakers from 2015 Creative3 included

Ben Moir

Creative³ Forum

Ben is the founding member of Snepo Research where for the last 8 years he has used his diverse knowledge to design systems incorporating new hardware technology and world-class software. In 2013, Ben setup Wearable Experiments (We:eX) and heads up the technical development and integration of electronics into garments and accessories. Formally trained as an […]

Christie Poulos

Creative³ Forum

Christie Poulos is a video content, marketing and communication specialist with more than 15 years’ experience helping brands use the power of content to inspire action. As Head of Video for King Content – a world-leading content marketing agency with offices in Sydney, Melbourne, Singapore, London and New York – Christie is responsible for driving best-in-class […]

Michael Fox

Creative³ Forum

Michael is a reformed lawyer turned e-commerce entrepreneur. Since escaping the legal profession he cut his retail teeth at Super Retail Group then joined Google working in their advertising sales team. With fellow Googler Mike Knapp and ex-lawyer Jodie Fox, Michael co-founded and has built Shoes of Prey into a leading e-commerce player and set […]

Michael Brett

Creative³ Forum

Michael Brett is Co-Founder and Chief Executive Officer of QxBranch and is leading the company’s mission to solve difficult analytical problems with advanced technology. QxBranch delivers data analytics as a service in finance, insurance, aerospace and sports, augmenting deep expertise in quantitative analytics with machine learning, quantum computing and AI. The company has offices in […]

Thea Baumann

Creative³ Forum

Thea is a creative technologist and CEO of Metaverse Makeovers®. Her expertise lies in Human-Computer Interaction, emerging technologies, augmented reality manufacturing, and digital art. She is the inventor and designer of Metaverse Makeovers’ products and experiences. Thea has racked up considerable time in China, having explored the frontiers of China’s Shanzhai electronic design and Post-90s digital culture. Thea is […]

Gwendolyn Regina Tan

Creative³ Forum

Gwendolyn is currently spearheading Mashable’s global expansion into Asia. Previously she built and sold tech startup-focused media, SGEntrepreneurs to Tech in Asia. Gwen was also a founding team member of an early stage technology investment firm in Singapore with three exits to date and continues to angel invest with a portfolio that includes and […]

Ben Huxter

Creative³ Forum

Ben is a former advertising creative turned tech entrepreneur with over 10 years experience developing games. He has been responsible for digital marketing campaigns for Woolworths, Optus, Nestle and Qantas. As co-founder of MiniMega, Ben has lead a team to create branded games for clients like Kleenex, NRMA and MINI. Bonza Word Puzzle In early 2013, MiniMega […]

Kate Hynes

Creative³ Forum

Kate is the Chief Legal Officer of global electronic gaming company, Halfbrick Studios. As CLO Kate is responsible for Halfbrick’s relationship with external partners and stakeholders, consumer privacy and big data challenges & opportunities, and protecting the company’s brands and assets. In true Halfbrick style follow-your-passion, Kate has also been hands on in steering multiple […]

Ben Johnston

Creative³ Forum

Since co-founding Josephmark more than ten years ago, Ben has become an influential figure within Australia’s creative and business communities. He’s spent a decade starting and developing businesses, consulting on digital strategy, and identifying both market gaps and future trends. As CEO of Josephmark, Ben leads a team who consistently deliver meaningful digital experiences – […]

Sanoop Luke

Creative³ Forum

Sanoop Luke leads YouTube’s Kids & Learning Content in Australia, New Zealand, and South East Asia. He serves as a strategic adviser to leading Kids creators, ranging from international TV broadcasters to independent studios to native home-based YouTube producers – some as young as 9 years old. Prior to YouTube/Google, Sanoop spent 9 years at Turner Broadcasting in Atlanta and […]

Jon Vlassopulos

Creative³ Forum

Jon is the founder and CEO of Fabric, an intelligent entertainment discovery platform helping people get personalized recommendations for movies, TV shows and music from their friends. In addition to running Fabric, Mr. Vlassopulos is also an active angel investor in fast growth consumer internet companies like@fitbit @laurelandwolf @theleague @ticketfly @outdoorsy @vangoart and others. He is […]

Anna Rooke

Creative³ Forum

As CEO of QUT Creative Enterprise Australia (CEA) since 2007, Anna’s goal is to build a vibrant and scalable creative industries sector in Australia. Anna has over 20 years’ experience in leading commercialisation, incubation and business development initiatives in the UK and Australia. She is passionate about nurturing startups and boosting early stage investment, establishing […]

Stefan Hajkowicz

Creative³ Masterclass

Dr Stefan Hajkowicz is a principal scientist working in the field of strategic foresight at CSIRO – Australia’s national science agency. He has devoted his career to helping governments, companies and communities comprehend patterns of change so they can make wiser choices and secure better futures. Stefan’s academic background is in geography, economics and decision […]

Peter Edwards – MC

Creative³ Forum

Peter Edwards is an Architect, an accomplished and recognised Urbanist and a leading figure in this region’s Urban Design community. Peter is Director and co-founder of the new Architecture and Urban Design practice – Archipelago. As a Citymaker, Peter spend his time conceiving, designing and delivering big parts of major cities. Current projects include the […]

Cherie Gardiner

Creative³ Masterclass

Cherie is an experienced coach and consultant who inspires leaders to undertake the conscious practice of leadership. With more than 20 years of corporate experience working with a wide range of executives, CEO’s and business founders, her client list includes Microsoft, LinkedIn, Twitter, Zynga, Declara, Climate Corp, EMI Recorded Music, ninemsn, Westpac Bank, Southern Pacific […]

Panel Discussion

How to sell the unknown to investors

Media analysts say the future is already here—it’s just not evenly distributed. So how do startup founders convince investors to fund highly disruptive ideas? Gwendolyn Regina Tan (Mashable) led Michael Brett (CEO, QxBranch), Thea Baumann (CEO, Metaverse Makeovers), Michael Fox (Co-CEO, Shoes of Prey) and Jon Vlassopulos (Founder & CEO, Fabric Inc.) to share their experiences raising capital both in Australia and overseas; and provide insights into selling to investor blue sky business models spanning quantum computing, augmented nail art, demand-driven retail production and entertainment.

Selfie with a stranger

At Creative3 we encourage inter-discplinary collaboration and exchanging new business ideas. We keep conversations intimidate by capping our audience to 300 people in order to focus on exchanging creative business ideas. In 2015 these connections were captured in real-time by taking a “selfie with a stranger”.

This year, the delegate who met the most Creative3 delegates and posted a photo with these new contacts on Instagram won an Apple Watch with other fun prizes for runners up. An instant print of these photos were also supplied by Instathat as a connecting point for networking.

Creative3 Masterclass

Building your business innovation capacity

An intimate event of only 80 people, this interactive Creative3 Masterclass enabled attendees to extend their learning from the Creative3 Forum for practical implementation into their business.

The key to building a successful organisation is building the right culture and leadership to navigate new horizon opportunities. At Creative³ over the last 6 years, we have provided insights into how you build your value proposition, business model and capacity to secure new markets and investment. In 2015 we tackled one of the key issues facing today’s business community: how to maintain pace with shifting technology and trends and provide the leadership in your organisation to innovate during uncertain times.

Stefan Hajkowicz, Principal Scientist in Strategic Foresight, explored the key challenges and huge opportunities for disruption with his keynote on Global Megatrends.

This was complemented by executive coach Cherie Gardiner’s workshop, “What does it take to lead a creative and innovative company?”, which tapped into a range of commonly leveraged leadership lessons from a range of successful Silicon Valley startups and more established Fortune 500 companies.

Read more about the Creative3 Masterclass

Creative3 Pitch Breakfast

Australia’s only event dedicated to connecting creative industries ventures with investors

Creative Business Cup logo


In 2015, the Creative3 Pitch received entries from right across Australia and the largest number of entries to date. For the past two years, the CEA Startup Fund has gone on to invest in one of the finalist companies, presenting a potentially life-changing opportunity for the finalists. Four creative startups pitched to early stage investors at this targeted breakfast event.

The winner, Bluethumb, won $10,000 worth of support from Pitcher Partners and McCullough Robertson. As the winners of Creative Business Cup Australia, Bluethumb represented Australia and competed against 63 countries at the world championships for creative entrepreneurs, the Creative Business Cup in Copenhagen, Denmark in November 2015.

Here, they pitched to the European Business Angel Network and venture capital firms during Global Entrepreneurship Week and competed for a prize pool of over USD $35,000.

Read more about the Creative3 Pitch

Networking in the sky

Cocktails and canapes overlooking the Brisbane skyline

“The world needs cultural producers – people who create; envisage a better future; and contribute value. We are excited to support Creative3 and stimulate the development of creative insights.”

David Vitale, CEO New World Whisky

To wrap up and continue the connections, Creative3 networking continued over the Sky Room Lounge after the Forum. To fuel the conversation, our attendees were treated to a range of canapes and the delights of STARWARD with thanks to our networking sponsor, New World Whisky.

STARWARD is a young distillery making premium whisky in an unconventional space – an aircraft hangar in Melbourne. The team pushes the boundaries of whisky making to create new and appealing flavours that capture the imagination of drinkers around the world.

In the press

Creative3 2015 media coverage

“I am in awe of the work being done in Brisbane to bring together diverse industries and form a real community”

Ben Moir, 2015 speaker

In 2015, Creative3 hit television, print, online and radio coverage valued at over $800,000. National TV coverage on Sky Business featured Creative3 on two occasions, interviewing keynote presenters Stefan Hajkowicz and Michael Fox. A full hour of interviews also featured on ABC612’s afternoon program with Gwendolyn Regina Tan, Ben Johnston and Michael Brett.

Ben Huxter was interviewed for international tech publication Mashable and major startup channels including Startup Smart and interviews with a variety of speakers were published in major newspapers: The Courier Mail, Gold Coast Bulletin and nationally through The Australian.


Creative33 Pitch, Forum and Masterclass news and updates

The History of Creative3

In April 2010, CEA initiated and hosted the first Creative3 to showcase the importance of creative industries as a driver of the Australian economy and the differing pathways to commercial success. Today, the creative industries is valued at US$2.25 trillion globally and more than $35 billion to Australian GDP.

Since launch, over 85 thought leaders and entrepreneurs have presented new models of creative business innovation to more than 1,500 delegates.

Creative3 is now Australia’s largest conference for creative entrepreneurs. At heart, Creative3 is about providing innovators, business leaders and entrepreneurs with the insights to succeed in scaling their business.