Creative3 2012

In 2012 a variety of sessions explored insights into the future of the digital economy, including what’s shaping online content and how this translates to current projects. Speakers also investigated the potential for gamification, explored digital deals and opportunities in Asia, and shared predictions for online content development strategies.

2012: Changing channels

the future of digital media in an ever changing online environment

Creative3 focused on a full two day format which attracted 200 delegates across the two days. The third Creative3 Forum celebrated the creativity, investment models and enterprise pathways of creative leaders shaping our world. The focus of Creative3 in 2012 was to break down the silos of the creative verticals to explore global market and collaboration opportunities. This was driven by the key critical success factors for running a creative business.

Creative3 partners with Brisbane Festival in 2012

The first year

In 2012, a new partnership with Brisbane Festival moved Creative3 to its traditional positioning in the events calendar in September. The move allowed Brisbane to showcase its cultural and creative best providing a fantastic backdrop for delegates and speakers at the Santos GLNG Lounge Bar, showcasing Brisbane for international guests.

2012 Speakers

Speakers from 2012 Creative3 included

Anna Rooke

Creative³ Forum

As CEO of QUT Creative Enterprise Australia (CEA) since 2007, Anna’s goal is to build a vibrant and scalable creative industries sector in Australia. Anna has over 20 years’ experience in leading commercialisation, incubation and business development initiatives in the UK and Australia. She is passionate about nurturing startups and boosting early stage investment, establishing […]

Ben Johnston

Creative³ Forum

Since co-founding Josephmark more than ten years ago, Ben has become an influential figure within Australia’s creative and business communities. He’s spent a decade starting and developing businesses, consulting on digital strategy, and identifying both market gaps and future trends. As CEO of Josephmark, Ben leads a team who consistently deliver meaningful digital experiences – […]

Patrick van der Pijl


Patrick van der Pijl, CEO of Business Models Inc., facilitates the formulation of new business model strategies in international organisations, finding strengths and weaknesses of their business model and supporting business model innovation. Patrick has 17 years of experience in innovation, organisational redesign, process redesign and business modeling for international organisations. He is the producer […]

Mitch Davis

Creative³ Forum

With a long record of entrepreneurial success, Mitchell Davis is currently the Co-Founder and CEO of Live Gamer, Inc., the world’s first combined e-commerce and advertising platform. As Founder and CEO of Massive Incorporated, he revolutionized the video game industry by working closely with publishers and developers to build the world’s finest and largest in-game […]

Vince Frost

Creative³ Forum

Vince Frost runs an internationally focused creative ideas studio of 30 people, Frost*, from Sydney Australia.He is an Executive Committee member of D&AD (Design and Art Directors, London), a member of the AGI (Alliance Graphique Internationale, switzerland) and an Honorary Fellow of the IsTD (International society of Typographic Designers, London). Awards have included D&AD silvers, […]

Vince Bannon

Creative³ Forum

Vince’s Creative3 Talk: Don’t Fear Disruption Vince will share his experience identifying trends reflecting on missed opportunities and the movement of developing global creative cities. He will reflect on the year in focus providing his thoughts on the current transition phase and future for emerging businesses within the creative global space, leaving us challenging the […]

Justine Bloome

Creative³ Forum

Justine Bloome is the founder and innovator behind The Village Agency™. During her 15+ years of experience in the marketing, media and advertising sectors, Justine consistently recognised that the most innovative and creative outcomes are always amplified exponentially when true collaboration is involved.It was from this observation, along with the enhanced scope for working “virtually” […]

Paul Cameron

Creative³ Forum

Paul Cameron is CEO and co-founder of Booktrack, a company that is revolutionizing reading through a paradigm-shifting technology that provides synchronized movie-style soundtracks to eBooks. With Booktrack, music audio and ambient sounds are automatically paced to an individual’s reading speed to match the story line creating a new genre of entertainment content and a totally […]

Kevin Finn

Creative³ Forum

Kevin Finn is an internationally respected designer based in Brisbane, Australia. Having begun his career in Dublin with the studio that produces all the design material for Irish rock legends U2, Finn left Ireland to explore the world. This led him to saatchi Design, Sydney, part of the saatchi & saatchi global network, where he […]

Jean Huang Lundgren

Creative³ Forum

Jean has happily spent the last two decades of her career working across various functions in the media and mobile industries. Prior to joining YouTube in March 2012, she was the Chief Operating Officer at BubbleMotion, a social media company backed by sequoia Capital and Innov8ate (singTel). Before her move to Singapore, she was at […]

Pip Jamieson

Creative³ Forum

From economist to media player to entrepreneur, Pip Jamieson’s career has never been dull. After graduating from Edinburgh University in 2002 with a first class masters degree in Economics, Pip was recruited as a fast stream civil servant for the British government. Disillusioned with politics, she pursued her dream of working in the media industry, […]

Nimrod Klayman

Creative³ Forum

Nimrod Klayman is a senior Manager with 15 years of experience in a variety of roles including Project Management, Marketing, sales, and Operations positions within the telecommunication, manufacturing, technology and FMCG industries. Nimrod is dedicated to connecting people, creating environments conducive to collaboration, and delivering on customer-centric initiatives that are in line with a purpose-inspired […]

James Morrison

Creative³ Forum

James Morrison is, by anybody’s standard, a virtuoso in the true sense of the word. Besides the trumpet, this multi-instrumentalist also plays trombone, euphonium, flugel horn, tuba, saxophones, double bass and piano. At only age 16 James debuted in the USA with a breathtaking concert at the Monterey Jazz Festival. Following this were performances at […]

Kieran O’Hea

Creative³ Forum

Kieran O’Hea was recently appointed Chief Digital Officer of Brisbane where he is leading the development and implementation of a strategy that will grow Brisbane’s digital economy. Prior to that he led the development and implementation of a number of digital strategies for the Department of Foreign Affairs and Tourism Ireland in Dublin and for […]

Thom Saunders


Award winning producer, designer, writer and interactive director, Thom is the CEO/Creative Director of ZONE4 Digital Media, a Brisbane based multi-platform production company that he founded in 1999. Thom has developed projects for ABC (Us), ITV, BBC, Yahoo7 and the ABC in Australia. Thom was Executive Producer, Design and Technical Director on Emmy® nominated Find815 […]

Meryl Tankard

Creative³ Forum

Meryl Tankard is one of Australia’s iconic choreographers. she produces affecting, compelling and absorbing dance productions that have been seen worldwide. Meryl’s work ranges from the intricate and intimate to large-scale, site specific commissions which are transformative both to the space they reside in and to the audience. It is this diversity and creativity that […]

In the press

Creative3 2012 media coverage

In 2012, media partnerships with The Weekend Edition, APN and QUT media team resulted in planned media coverage plus organic coverage generated by speakers who promoted their participation online via their websites, blogs, Twitter and Facebook.

Creative3 began to generate further national interest with coverage across the ABC News, ABC National Radio, The Australian and The Australian Financial Review.

The History of Creative3

In April 2010, CEA initiated and hosted the first Creative3 to showcase the importance of creative industries as a driver of the Australian economy and the differing pathways to commercial success. Today, the creative industries is valued at US$2.25 trillion globally and more than $35 billion to Australian GDP.

Since launch, over 85 thought leaders and entrepreneurs have presented new models of creative business innovation to more than 1,500 delegates.

Creative3 is now Australia’s largest conference for creative entrepreneurs. At heart, Creative3 is about providing innovators, business leaders and entrepreneurs with the insights to succeed in scaling their business.